Competitive Social Strategies, Continued...

  • Anonymity vs. authentication

    • Higher participation rates with anonymity
    • Greater personal freedom
    • Social leveling effect
    • Potential for irresponsible behavior
    • Difficulty in deepening social ties
    • Difficulty in verifying the authority of sources
    • Difficulty in collecting demographics

  • Homegeneity vs. diversity

    • Easy affiliation
    • Peer support
    • Differentiation as a marketplace
    • Insularity and pressure to conform
    • Difficulty in attracting minority voices
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